The trend in marketing in recent years (in the broad sense) is the formation of inhouse teams within businesses, i.e. the movement away from the services of agencies (research, advertising, event, etc.) and the transfer of this work inside, into the body of the company. We will not dwell on the pros for business, but simply accept the fact that there is a trend, and we have to move on with it. In market research this means that a product manager, a brand manager, a marketer get a task to organize research without using external contractors or agencies. As in any business, this requires experience, possession of certain skills and some expertise. Accordingly, at least at the beginning you may need the help of a research company.

Mix Research is ready to provide such support in a variety of formats:

• Consulting (at all stages of research organization, from formulation of goals and objectives, choice of methodology to the stage of data collection and analysis)
• Training staff in specific research techniques
• Carrying out the specific phase of the study if the decision is made to outsource it
• Analysing research results and drawing conclusions and recommendations based on them

The benefits:

• Quality control during the information collection phase
• Compliance with established procedures in conducting the study
• Systematic approach to data collection and analysis

We are open to new forms of cooperation and want to meet the expectations of individual clients and the market as a whole.