Anastasia Belousova
Head of Qualitative Research
As a St. Petersburg State University graduate majoring in Sociology with a background in social anthropology, ethnography, and conflictology, Anastasia has been immersed in the world of marketing research since 1994.
Specializing in qualitative research since 2000, she excels in tailoring international methodologies and approaches to the Russian market.
Anastasia is capable of carrying out comprehensive qualitative research, ranging from drafting screening scripts and recruiting respondents to performing focus group moderation, in-depth interviews, community with projective techniques, analytical reporting, as well as presenting research findings to the customer.
Anastasia is a humanities person with a diverse array of interests in arts and creativity. Accordingly, her passions span from exploring urban culture and museum visits to engaging in creative workshops, painting, and delving into historical studies. She loves sharing these enriching hobbies with her daughter and son. In addition, Anastasia has a fervent love for traveling and discovering the experiences that Europe has to offer.
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