Gang Survey is a group test, consolidating qualitative and quantitative methods.
The main area of Gang survey application is new product launch surveys. This method is of current interest as it provides more reliable information excluding fieldwork control problem due to the opportunity to watch the process the same way as focus group session; and more timely information as it mixes two usually following one another surveys and combines qualitative and quantitative methods:
- quantitative approach - filling standardized questionnaire in under moderator supervision;
- qualitative approach - discussion of the most important qualitative questions (e.g. preference reasons of samples tested).
We provide you with more information on Gang Survey methodology and technique.