Quantitative research is aimed at receiving opinions of large numbers of people in a structured quantitative form. This allows researchers to process data with statistical methods and extrapolate the results to the general population.
Such research is applied when exact and reliable quantitative data on a particular issue are needed.
Quantitative research help to estimate the levels of awareness of a company or a brand, to reveal the main consumer groups, market size, a brand's share on the market, etc.
One of the focus areas of Mix Research is quality control. Membership of our company in the international association ESOMAR since 2009 is an evidence of that.
ESOMAR is one of the most well-known and respected research associations in the world. Membership in ESOMAR means maintenance of certain standards of research by the members and serves as a guarantee of high quality of research.