- Weekly food price monitoring in 6 cities of Russia (more than 1000 SKUs weekly);
- Regular estimation of market positions and image of major Russian retailers, customers behavior analysis (more than 25 000 telephone interviews);
- Executive geo-marketing research on locations for future Lenta stores construction (more than 10 plots in different cities);
- Estimation of regions attraction for expansion planning (desk-research, statistical data analysis);
- Gathering and analysis of market players opinions (expert interviews, face-to- face interviews, Mystery Shopping).
Mix Research managers and experts proved themselves to be an involved, professional and efficient partners, providing Lenta with high quality of fieldwork and intelligent analysis.
I can confidently recommend Mix Research as a solid and reliable research partner. They are experts in their field.
Head of Marketing Department
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