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Lenta hypermarket chain (www.lenta.com) one of the leading Russian food retailers, has dealt with Mix Research agency since January, 2009. On Lenta requests Mix Research conducted more than 40 full service and field research projects. These projects results help Lenta to solve a list of important tasks:

  • Weekly food price monitoring in 6 cities of Russia (more than 1000 SKUs weekly); 
  • Regular estimation of market positions and image of major Russian retailers, customers behavior analysis (more than 25 000 telephone interviews); 
  • Executive geo-marketing research on locations for future Lenta stores construction (more than 10 plots in different cities); 
  • Estimation of regions attraction for expansion planning (desk-research, statistical data analysis); 
  • Gathering and analysis of market players opinions (expert interviews, face-to- face interviews, Mystery Shopping).

Mix Research managers and experts proved themselves to be an involved, professional and efficient partners, providing Lenta with high quality of fieldwork and intelligent analysis.

I can confidently recommend Mix Research as a solid and reliable research partner. They are experts in their field.

Head of Marketing Department

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