Vladimir Sokolov
Head of Quantitative Research
With a degree in Social Management from St. Petersburg Polytechnic University, Vladimir began his marketing research journey in 2001.
Serving as Kantar TNS’s head of quantitative projects, he was responsible for all research stages at this multinational research company.
Vladimir joined Mix Research in 2020.
His experience spans numerous research types, including U&A, KPI measurement, brand image, tracking, copy testing, product and concept testing, shopping patterns, retail analysis, shopper segmentation, customer satisfaction, and mystery shopping. His background covers various industries, such as FMCG, retail, telecom, finance, real estate, and automobile sales and manufacturing.
As a man of diverse interests, Vladimir enjoys outdoor activities, traveling, and exploring 20th-century architecture and history.
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