Mixed method research is a combination of multiple types and methods of research which allows to get composite results and to analyze the case from different perspectives. Mixed methods can not only present a general statistical outlook on the problem, but also study opinions, motivation, perception etc.

Mixed methods are used to complete the following tasks:

• Testing of product packaging;
• Testing of brand name and images;
• Testing of certain properties of the product;
• Testing of advertising materials;
• Testing for advantages and disadvantages of product samples compared to alternatives;
• Determining optimal price of the product;
• Evaluating staff at a point of sale;
• Evaluating a location for suitability for property construction or opening a business;
• Analysis of competitors’ product and price range;
• Positioning of a new product.