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Mixed methods

Mixed method research is a combination of multiple types and methods of research which allows to get composite results and to analyze the case from different perspectives. Mixed methods can not only present a general statistical outlook on the problem, but also study opinions, motivation, perception etc.

Mixed methods are used to complete the following tasks:
  • Testing of product packaging;
  • Testing of brand name and images;
  • Testing of certain properties of the product;
  • Testing of advertising materials;
  • Testing for advantages and disadvantages of product samples compared to alternatives;
  • Determining optimal price of the product;
  • Evaluating staff at a point of sale;
  • Evaluating a location for suitability for property construction or opening a business;
  • Analysis of competitors’ product and price range;
  • Positioning of a new product.

  • All
  • B2B
  • B2C