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Recruitment - how to hit the target?

  • Monday, 21 February 2022
  • 666
One of the most important steps in qualitative research is the recruitment of respondents to fully meet the stated criteria. Let's explore why exactly recruiting accounts for a major part…
I wanted to talk about the beginning of the client-agency relationship and how to make it as effective as possible for both parties. Let's say that you are a client…
It is well known that qualitative market research is aimed at in-depth study of consumers' opinions and behaviours. At the same time, customer trust in a brand is an important…

Inhouse direction in market research

  • Friday, 19 November 2021
  • 596
The trend in marketing in recent years (in the broad sense) is the formation of inhouse teams within businesses, i.e. the movement away from the services of agencies (research, advertising,…

Qualitative research

  • Friday, 12 November 2021
  • 519
Here's a seemingly well-known truth: Quantitative research answers the questions "How much?", "How often?". Qualitative research answers the questions "Why?", "How?". And yet I want to talk about why we…

Local market research

  • Monday, 18 October 2021
  • 597
Let's talk about large-scale international research. It seems like - globalisation, unification... Why do we need studies in 10 regions of the world? Now it seems that all the cultural…
As a market research agency, Mix Research cannot but observe and analyze changes in the consumer behavior caused by different events. This article is an analytical summary based both on…
The Degree of Popular love to Alcohol: Russians told us about what and how much they drink and how much do they spend on alcohol. We conducted a survey studying…

Am I a Part of the Target Group

  • Tuesday, 04 April 2017
  • 9031
A clear understanding of the target group is one of the keys to business development and marketing communications that are targeted towards the actual and potential clients are most likely…

44% of Russians shop online

  • Tuesday, 04 April 2017
  • 2148
Judging by frequency of online purchases in Russia, consumers got used to shopping online, online and offline shopping became complimentary to one another. According to the results of our research,…
Mix Research, a research agency from St. Petersburg, Russia, conducted a survey to analyze preferences of alcoholic drinks consumers in Russia. * It was found that three most popular drinks…
Half a liter per month – that’s how much 60% vodka consumers drink on average Mix Research, a research agency from St. Petersburg, Russia, conducted a survey to analyze preferences…
Mix Research, a research agency from St. Petersburg, Russia, conducted a survey of Russians aged 18-65 to analyze their preferences in alcoholic drinks.* Almost a half of Russians drank wine…

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