Our field department gives special consideration to fieldwork quality. The project management director and head of call centre control and supervise all work processes of the department.
Quality control system at call centre: listening in, online and subsequent control. Quality control of fieldwork in our company complies with ESOMAR standards
Training and briefings for the interviewers: test projects, role playing, briefings and regular training, pilot interviews.
Field control: 100% logical check of filled forms, control of interviews by phone / personally
Excluding dubious questionnaires from the final data and additional interviews conduction
Re-entry of at least 15% of the paper filled-in forms to exclude operators’ mistakes
Motivation system: bonuses for the best interviewers, black list of the interviewers
Recruiting system for qualitative research: dropout of “professional” respondents (respondents’ database maintenance), multistage recruiting process.