Technical equipment capability
Not only human resources are important to provide good quality market research services but also technical capability of the company and how equipment is used to improve processes count. We have at our disposal:
Computer Assisted Telephone Interview System is a computer system for conducting telephone interviews which makes it possible to organize paperless survey process (multiple-choice questions are shown at interviewers monitor).
Data input system
The system is used to punch data from paper questionnaires of face-to-face interviews and in-hall tests
Audio, photo and video equipment lets us record the survey process and makes it possible to provide client with simultaneous interpretation of in-depth interviews and focus groups, and to conduct price monitoring.
Computer Assisted Web Interviews system consists of special equipment and software to hold online interviews.
Focus-group room is a special room with video-link used for conducting qualitative studies.